PTSB_Software+Publishing

The key players in this market niche are o Microsoft Corporation § 25% market share § $60 billion in revenue in 2008 o Oracle Corporation § 8% market share § $23.2 billion in revenue in 2008 o International Business Machines Corporation § 7% market share § $125 in revenue in 2008 o Symantec corporation § 3% market share § $6.2 billion in revenue in 2008 o CA, Incorporated § 2% market share § $4.3 billion in revenue ion 2008 o Other players are § Perot Systems · Market share – less than 1% · $2.7 billion in revenue in 2008 § Unisys Corporation · Market share – less than 1% · $5.3 billion in revenue in 2008 § Intuit Inc · 2% market share · $930 million in revenue § BMC Software · 1.1% market share · No revenue reported · Acquired 3 companies worth $1.5 billion in 2008 § Adobe systems · .9% market share · Revenue for 2008 was $3.5 billion The above referenced companies account for less than 64% of the market leaving us with 43% of market share to compete with. BEES target is .5% or $316 million in revenue for the first two years and .1% growth for the following five years thereafter.
 * Software Publishing**