thr3_EcomMrktPlan

**Product**
==== 3rd charm is a blog that allows users to get information from eachother, celebrities, and secondary research about the latest trends in markets all over the world as far as physical appearance goes. 3rdcharm will be similar to that of a twitter account the difference is that it will enable users to make purchases through the product's official web site. Every month 3rdcharm will have blog topics set up for each personal care category that we address in our web site such as hair care, skin care, fitness, fashion, etc .====

**Price**
==== The best thing about having a 3rdcharm account is that it is free! The payment of fees are not required in order to join the 3rdcharm network. However, we do facilitate purchases for users who are interesting in buying the product. Everytime a user makes a purchase of a product routed from our website we receive 2% commission on that sale. ====

**Promotion**
==== Our marketing mix will include a variety of promotions. 3rdcharm will have celebrity endorsements, secondary data, and social networking as well as word of mouth buz marketing. Celebrities that already testifying for certain products such as Beyonce with Loreal and Rihanna with Maybelline for example will participate in blog discussions about the products they like to use. Secondary data such as what regions of the country are using which products and why they seem to be in style there. Social networking will play a role in our attempt to create awareness of 3rdcharm. 3rdcharm plans affiliate with social networks such as facebook and aol instant message so that users can interconnect through all the different web sites to meet all of their social needs whether it be about events, personal conversations or beauty. Word of mouth buzz marketing will be induced by news interviews and articles. ====