JAMinc_Marketing+Strategies



__**Marketing Strategies**__

JAM will take a new and innovative approach in the strategies we will use to market ourselves. Since JAM is such a diversified company it deserved an equally diversified marketing mix of strategies. We will use both online and offline approaches with advertising the company. Online we will partner ourselves with a variety of car enthusiast websites such as autoblog.com and run promotions where the readers can enter a sweepsstake for a shopping spreee at JAM, we expect this to drive large amounts of traffic to our site resulting in increased brand recognition and hopefully a larger share of the market. Offline we will place digital bill boards near high traffic areas annoucing our grand opening and all of the great products and services we provide. We anticipate the cost of putting up digital billboards to be around $30k a month.

In addition to the traditional ways of marketing ourselves we also plan on advertising on twitter.com and facebook.com offering special unque discounts and promotions to users who visit either of these sites. A great advantage of using this method of marking JAM is that we capture a large amount of attention for little costs since facebook and twitter are free to use; where on the other hand advertising on autoblog.com will cost approximatly $25k for a month of exposure. Jam will also create and viral video to post on youtube.com which will hopefully spread across the internet creating a frenzy for more information on who JAM is and what product and services JAM can provide.

To track all of our promotions and their success we will use a company such as Simmons to determain which outlets of media and adviertisments are most successfull to redirect funds as nessasary. This is crucial since it is our duty to make sure our investors get the best return for their money.

Another Marketing approach we will take is to take our product directly to the consumer by participating in national car shows. We have send a mobile unit, capable of creating and printing custom decals and vinyls, as well as performing modicifcations on cars. It will travel around the contry visiting car shows. There the customers will be able to see up close the quality of the work JAMinc produces. We feel that this form of direct marketing will being in customers because being able to see the quality will give us an advantages that our purely online competitors will not have.