Out+of+This+World_marketing_strategies

Out of This World Marketing Strategies Home | Table of Contents

__**One-to-one Marketing**__- We will include this form of marketing into are e commerce website by providing our customers with the choice of customizing and personalizing the product/s to their liking. __**Affiliate Marketing**__- Our company would like to affiliate ourselves with Costco online to be able to have our product available in bulk through their website and their stores. We choose this company because they have a trustworthy reputation which helps reflect our business in that same positive light to our customers.
 * __Viral/Blog/Social Networking Marketing__**- On the bottom of our website we will have icons at the bottom of the page leading to our Facebook and Twitter accounts. These websites provide the opportunity to have our business spread through the internet rapidly, allowing the customers to blog about their experiences with our company.

The way in which the LT2(X) Life will by promoted, is through the web. This web will be one of the main way in which the product will be advertise to our audience. Many of our target group uses the internet so the web is the best way to get the LT2(X) Life. One idea of using the web to advertise our item is using a website. For example YouTube which is a cheap and simple way to get the product to the target audience. In this video our product will be displayed and show how to properly used. With this video our younger target market should be the most influenced by this type of promotion. In order to get to our business people target market there will be a postcard with a small sample of the material the LT2(X) on the back of the postcard. The front of the postcard will be also describing other features of the bag that can’t be sampled. The postcard will be 4x6 and will be sent through mail.

Each promotional advertisement will show the different colors the LT2(X) Life comes in. Going from the basic color of the office life to the customize color that you can make on our product web site and ship to the consumer. Starting with the Miami Dade area to see how sales work. Depending of the outcome of sales this will determine either we can expand to other counties. Another way of promoting our product is through live demonstrations in classrooms and offices, to get our product in the hands of our potential customers. This will be done through many phone calls and letters advertising our product and asking permission to visit their campuses and offices. Our presentation will allow potential clients to recognize the value of our product and persuade them that it is a great investment and even a necessity.