PTSB_Marketing+and+Sales+Strategy

Strategy 1. Think big and audit your time.** No matter the size of the business, place a mental image in your mind as if you are the largest and most successful person in your industry. Spend more time with more important tasks such as marketing strategies, improving customer relations, and implementing new strategies to expand your services.
 * Marketing and Sales Strategy
 * Strategy 2. Be different and stand out from the competition.**
 * Strategy 3. Build relationships with your customers.** Create a customer database and contact them on a regular basis. Mail them a postcard, birthday card, sales flyer, newsletter etc. to keep your name, phone number, and service on their mind.
 * Strategy 4. Collect E-Mail Addresses.** Get permission from your customers to use their E-mail address. Periodically send updates and notices to your client list. As long as you have their permission and avoid overuse, E-mail can be a powerful and inexpensive marketing tool.
 * Strategy 5. Hire top sales people.** Successful businesses realize the quality of their sales staff is critical to sustaining their growth in the marketplace.
 * Strategy 7. Pay-per-click advertising.** Many business owners are finding classified advertising is not an effective use of their marketing dollars. Others are finding pay-per-click advertising is an easier and cheaper way to reach a larger market. Pay-per-click will insure you receive top visibility on websites driving more customers to your door. Advertisers bid on keywords and the more popular the keyword, the more expensive each click is. Prices vary between ten cents to many dollars depending on the popularity of the word. The most popular pay-per-click advertisers are Google, Business.com, and Yahoo.