PTSB_Routes+to+Market

Whether an existing or new product, maximizing sales potential requires an evaluation of the routes to market that will bring the greatest revenue and highest customer satisfaction. Although "routes to market" may not be a household term, it has been used by product managers and brand managers for many years.
 * Routes to Market **

Some of our Route to Market considerations are:
 * Routes to market may include: **
 * Direct sales force
 * Inside Sales force
 * Professional Services consultants
 * Distributors
 * Resellers
 * Global System Integrators
 * Regional System Integrators
 * OEMs
 * ISVs
 * MSP
 * Web
 * defining the target vertical market(s), customer size, and region(s) of the world;
 * complexity of the product to sell, implement, and support;
 * ROI analysis of the various channels for the product

Supporting Marketing Collateral

Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. The brand of the company usually presents itself by way of its collateral to enhance its brand.


 * Sales brochures and other printed product information
 * Posters and signs
 * Visual aids used in sales presentations
 * Web content
 * Sales scripts
 * Demonstration scripts
 * Product data sheets
 * Product white papers