thr3_ExSummary


 * EXECUTIVE SUMMARY **

Thr3 is a new internet company that will offer beauty tips through live blogging, and open discussions. Our company has taken its time and performed numerous research and surveys on consumer perception on some of the beauty products in the market, and the results were not that pleasing. Most consumers tend to mix the wrong products in their body/skin which oftenly leads to poor results. It is pretty obvious that the entire market has identified the increasing demand for blogging website’s whereby the consumer can ask different question pertaining different products. That’s where we come in.

In order for us to differentiate ourselves from our competitors, we are the only company that will be hosting live video discussions with beauty specialists, and celebrities who actually use the product. As a result, this strategy will boost consumer’s confidence and allow them to try new products that they might not have used before.

Thr3 will target medium to big sized companies within United States, and some European countries. The company will also seek major contracts with giant sized firms like L’Oreal, Revlon, Avon, etc. The initial start up expense for Thr3 will include capital $10,000 which will cover equipment software, material, and tools. Marketing $5,000, and business support $2,000 and we will keep 3,000 in our reserve.

Thr3 is going to use a two tiered strategy. The company is very confident by using this type of formula that states; First, the company will get approximately 60% of sales from it’s target market on the first year. Secondly, on the second year, the company will raise it’s sales projections to at least 20% profit of the total 1st years sales, and 30% profit of both 1st & 2nd year sales. After the first year of solid & efficient operations, Thr3 is planning to break even. If this goal is met, the company will become more profitable as the number of clientele and contracts will increase dramatically.