saint+alks-+oponent+analysis

Oponent Analysis The strategic analysis helps explain a company’s competitive situation of the firm; while the financial analysis helps explain a firm’s profits and losses.

Bacardi Bacardi (Limited) is the largest private company in the world which produces and markets a variety of liquors and wines. Bacardi (Limited) operates in America, Asia, and Europe. Bacardi (Limited) manufactures globally from gin, whiskey, vodka, tequila, vermouth, cognac, wines and flavored beers. It has strong manufacturing capabilities, which enables the company to maintain its control over quality of products and adapt to changes in demand. Bacardi owns 31 manufacturing plants around the world.

Bacardi has a strong market presence which gives it an edge over its competitors and popularizes its brand image. They have witnessed a steady growth in the international markets.Some social and legal issues are that alcohol companies have been criticized for their irresponsible portrayal of alcohol in advertisements. Advertisement regulations are stringent on manufacturers of alcoholic beverages because they are afraid that it promotes binge drinking. Bacardi has strong recorded financial revenue for the fiscal year (FY2008) ended March 2008. Bacardi’s revenue increased from year 2006 through fiscal year 2008 of ten percent. The operating profit of Bacardi increased from year 2006 through fiscal year 2008, of eleven percent. The net profits of Bacardi increased from year 2006 through fiscal year 2008 of ten percent. Also in operating profit and net profit margin increased from 11.7 percent in fiscal year 2004 to 12.29 percent in fiscal year 2008. Bacardi has witnessed a steady growth in the international market. Their international market has grown from 2.2 percent in fiscal year 2007. In year 2012, Bacardi is forecasted to increase by 11.1 percent to reach a value of $202, 000 million.The company’s cash flow from operating activities have been declining in the past few years, because Bacardi lacks the scale to compete with larger competitors in terms of revenues.

Ciroc Ciroc is a new named brand white liquor for Vodka. From my view of the website this liquor is deemed to be classic and sophisticated. Ciroc is ultra-premium vodka that “celebrates the uncommon on every level.” Cirocs’ slogan is the “Modern Day //[|Rat Pack]//”, which embodies its marketing strategy of using classic modern day entertainers such as Sean “P. Diddy” Combs. The //[|Rat Pack]// was a group of popular entertainers adorned by the names of Frank Sinatra, Dean Martin, Sammy Davis Jr., Peter Lawford and Joey Bishop back in the 1950’s and 60’s. Ciroc boast that the distilled grapes draw out and complement the flavors of whatever its mixed with. Ciroc Voka’s “distinctly clean finish and absence of alcohol burn, and you have a most uncommon vodka cocktail experience.” Ciroc Vodka has a “celebr8 cocktail clash competition” going on. Eight different design groups will come up with eight different bottle designs. The winning design will be released in February and the new bottles will be globally distributed. Shopping on the web versus shopping in a traditional manner has its pros and cons. For instance, when shopping for liquor in a store you can find all types of liquor from darks to whites, wines and champagnes. What you can’t find in stores is what to mix them with in order to make cocktails. You can find more brands and more mixologies on the web versus the traditional manner of going to the stores.

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