Out+of+This+World_competition

Out of This World Competition Home | Table of Contents __**Dell**__ Out of this World will have its number of sales and be able to be successful in many places, but there will still be a number of competitors out there trying to overcome us. One of our main competitors, when it comes to laptop cases, will be Dell. We have researched Dell’s website and the products that they have available to consumers, and they have a number of good ideas put out for them. Dell has a number of different styles of cases on their website, as soon as you go on to the main page you will notice that they have it set up for users to be able to choose which type of laptop carrying case they would like. In our opinion this is a very good idea because it makes it easier for consumers to narrow down their chose on which type of case is right for them and best suited for their everyday activities. The choices that they present to you are, backpack styles, regular classic styles, luxury and designer, messenger, sleeves, and specialty and women’s styled carrying cases. If someone is not sure of what type of style they are interested in Dell also tries to help customers by giving users the option to check out either their top rated cases, new cases, hot sellers, or cases that are currently on sale. Dell’s cases come in different sizes, styles, colors, and unique designs. When you browse through the cases they have set up the site to help you sort out the category of your chose. You can either see which cases are the highest prices to the lowest, or you can sort it to see which is the lowest price to the highest. You can also sort it out through which brand it is, and also from the top rated to the lowest rated case.

__**Hp**__ Just like Dell, HP has a variety of carrying cases available. Unlike our product they are just carrying cases. They do not add anything that we add to our product. Yes they have a variety of styles out there just like Dell, but nowhere compared to our product. Hp sells carrying cases such as; backpack, messenger, roller and sleeve. And come in the following colors; black, blue, bronze, green, pink and red. And they fit almost every size laptop there is out there.

__**Toshiba **__ Toshiba is a company that manufactures electronic and electrical products. According to their website they provide information and communications equipment and systems, internet based solutions and services, electronic components and materials, power systems, industrial and social infrastructure systems, and household appliances. “The company primarily operates in Japan and is headquartered in Tokyo, Japan and employs about 199,000 people.”

Included in these products they also affiliate themselves with other companies to give customers a choice of a laptop bags. On the webiste you can choose from either the size, the preferred style, the price, the brand, or a specific accessory feaure. This allows and offers the customer customization.

"Strengths 1. Reputation 2. Innovative 3. Global market-share 4. Ability to keep pace with fast-changing technology market Weaknesses 1. Assets tied up in slow growth areas 2. Technology industry is so fast paced Opportunities 1. Increase percentage of global market share 2. Technology becoming more commonplace in the home—more customers 3. Internet market Threats 1. Increased competition in technology industry 2. Fast-paced changes in technology 3. Slower growth areas utilizing valuable resources Toshiba is a strong company and finding many weaknesses proved to be a very difficult task."