thr3_Marketing+Strategies


 * Our Marketing Strategy to be better than our competitors is the following: **

We are going to promote our business not online online but also the traditional way which is off-line. Through online we will capture how many times a particular person visits our site; after visiting three time or more we will start collecting data to use it to our advantage in the future by personalizing the main page with "Welcome (their name/ user nam/etc.) After getting a personalized message on the site visited customers tend to feel more welcomed and this is when we will use this to our advantage by converting them to loyal customers. After collecting data from our visitors we will then e-mail out simple and shot beauty tips, articles and even discount codes for products they have purchased prior. A great marketing strategy to promote the traditional wayto these customers is by sending out small samples of new products launching to their home address; the only way we will have access to their address is if the customer has already ordered through us.


 * Direct Mail Campaigns: ** Thr3 Charm gets a tremendous amount of sample sized products that are launched by the companies we work with. After receiving these products we will then mail them to those customers that have purchased through our site or that have provided us with their address. We will send the products as a promotion for us as well as the product itself. The package will have the customers name and indicate that inside are two sample products; one for customers and the other for a friend, this will bring excitement to our customers, keep them coming back and it will help us get word-of-mouth promotion. Here is a simple sample of the packaging:

2152 Nears Ave. Miami, FL 23323 || Mrs. Jasmine Smith 2151 Hurley Street. NJ, 12145 ||
 * Thr3 Charm
 * (Picture of product inside)

(Company's name and logo ie. REVLON ) || || Free sample of the latest Revlon shampoo .New and improved with vitamins that make your hair grow strong and long!
 * SO CLEAN- a gift from Thr3 Charm

2 Samples inside for YOU and A FRIEND!!

ENJOY YOUR SO CLEAN BEAUTY! || ||


 * Search Engine Strategy: ** For our search engine strategy Thr3 will have links of our site on Google.com The way it will work is by results of searches; For example if a Google user types "Beauty" or "Eyebrows" or "Trends", it will automatically bring them to many websites, our site will be place within the top ten. In order to have your site pop up towards the top when someone is searching you must buy the spot you want, these spots can cost over a million dollars per day. Since Thr3 charm is fairly new and we do not have as much money to be able to advertise everyday for 365 days, we will focus on buying the spot during the following:
 * Prom season when many girls and mothers are Googling latest dress, make up, hair and style trends.
 * Also when our visitor rate on our site drops from day to day we will buy a spot on Google to attract more customers and have a high visitor rate daily. Our goal is to have more and more people vist our site daily; we want to see a 3-15% increase each day from the prior day.