PTSB+Marketing+Strategy

Patrick Leao Busra Arici Teymur Karayev Sharon Pierce BEES will utilize the following multimidia in order to advertise our business.

One-to-one marketing will segment the market on the basis of individuals (Not groups) based on a precise and timely understanding of their needs, targeting specific marketing messages to these individuals, and then positioning the product vis-à-vis competitors to be truly unique. BEES will utilize One-to-one marketing by researching local companies that seem to be growing rapidly and thus will have a need for our services. Affiliate marketing This is an online application where one web site agrees to pay another web site a commission for new business opportunities it referrers to the site. BEES will offer all our customers an incentive (financial) to allow us to advertize in their web space. Viral marketing Is the process of getting customers to pass along a companies’ marketing message to friends, family, and colleagues BEES will produce various video clips that will depict how cool and humorous it is to be a business engineer Blog marketing Blog marketing will mainly target prospects that have similar interests within the contents of the blog itself, thus limiting the target group. The usefulness of this marketing type is that one also will know exactly who is being targeted. BEES will have its own blog for the sole purpose of maintaining customer satisfaction, confidence, and brand building Social network marketing Marketing in social networks will be much easier since all users have to be registered with very detailed profiles which will enable a marketing campaign to be very accurately targeted BEES will utilize LinkedIn to network and advertise our services to business oriented individuals. There we can advertise for new customers, recruit new talent, and create a specific group where individuals on the field will go to for tools, industry news, and sometimes, just to interact with other professionals in the same industry.