JAMinc_marketing+Oppurtunitys



**__Market__**

We market our product to car ethusists as well as any business looking to enhance there look and marketing strategie to include mobile billboards. We feel that people that fit in to this demographic will benefit most from our products. As far as age in concerned, we feel that it is a very broad range due to the familiarty of the common customer and cars.

**__Market Opportunities__**

JAM has many opportunities in the market of car accessories, body modification and detailing. Offline we have many established competitors that are strong usually in only one of the previously mentioned product/services however; JAM provides a diversified range of products and or services which other competitors lack.

Online, other competitors lack a rich user-friendly experience when navigating their site. JAM will feature a state of the art website designed with the user in mind. The website will be designed with a very easy to use shopping cart which will require only two clicks to complete the check out process.

We are projecting strong growth once the website is unveiled and opened to the public, we do not expect many barriers to entry other than our competitors having an established name and reputation. We believe however that customers will feel refreshed to see a new option when it comes to purchasing auto parts and having modifications made to their vehicle to make it unique and exciting to the eyes.

A strong advantage that we have in addition to all the aforementioned is that we have the ability to detail cars and fix annoying scratches and dings. This is a service that is very unique for a diversified auto part store to offer since customers buying parts for their cars are more likely to try to keep their car in tiptop shape. 